Card Not Present
What is card not present?
In payment processing, a Card Not Present transaction refers to any purchase made without the physical card being present at the point of sale. This typically includes online transactions, phone orders, or mail orders. Because the card is not physically swiped or inserted into a terminal, Card Not Present transactions often involve a higher risk of fraud.
As a result, additional security measures, such as address verification systems (AVS) and card verification value (CVV) checks, are employed to protect against fraudulent activities and ensure the authenticity of the transaction. Implementing robust fraud prevention strategies is crucial for merchants accepting Card Not Present transactions to safeguard their business and customers.
Learn more about Card Not Present.
What does ACH stand for?
Card Not Present is also referred to as CNP.