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EMV

Data breaches and cardholder fraud is costly and all too real,
especially with small businesses that do not process a huge amount of money every month.

Instant Accept POS+ Brings EMV to Point of Sale

The adoption of EMV-chipped credit cards has been announced by MasterCard, VISA, Discover and American Express. It’s on the forefront of all point of sale providers’ minds and merchants alike. For those of you contemplating your EMV strategy, Instant Accept POS+, our newest addition to the WorldPay, could very well be a key component of that strategy. This migration will:

Who’s Liable?

On October 1st, 2015, liability associated with the fraudulent use of counterfeit cards shifts from the card issuer to the acquirer – who is universally expected to shift that liability to the merchant. This shift only applies to merchants that have not implemented an EMV-enabled payment solution. Merchants are only liable for the amount of the fraudulent transaction. It does not affect the merchant’s liability pertaining to data breaches or ‘card not present’ (ecommerce) transactions – where the bulk of stolen cards are used.

For this reason, many merchants who have little risk of fraudulent transactions will likely wait to move to EMV until they’re due for a new Point of Sale, if at all. It’s important to understand that it is not a mandate, just a liability shift. POS providers should be taking on a consultative role to help their merchants determine whether the move to EMV is a good fit for their business.

Why InstantAccept POS+?

We’ve added a secure all-in-one EMV compatible product to InstantAccept that integrates into the point of sale transaction process. InstantAccept offers merchants the new EMV security component while keeping the standard PCI Security standards.

What does this mean for my business?

Businesses will then be responsible for fraud losses that occur as a result of a cardholder having to pay using a magnetic strip instead of a smart card due to a business not having a smartcard-capable device. To avoid this, businesses will need to get EMV ready point of sale equipment. Don’t wait and pay a large amount of money when you can get the terminal now!

Device Compatibility

We will match or beat your current rates. New EMV or “chip card” ready terminals are currently being sent out to merchants!

Will I still be able to accept traditional credit and debit cards?

Yes, credit card terminals will still have a magnetic stripe swipe reader and you can continue to accept payment cards that are not chip-enabled. Chip cards will also have a magnetic stripe during the U.S. migration to EMV, to ensure that customers can continue to pay until all merchants have been given the time to upgrade their equipment.

emv Frequently asked questions

EMV is a microchip placed on consumer credit cards which contributes to safety and security for cardholders and business owners helping consumers and businesses to circumvent credit card fraud. The microchip creates dynamic transaction data unlike a regular credit card that contains static transaction data. Countries outside of the United States have already implemented EMV chipped cards and have seen as much as 35% fraud reduction. As of right now, Card-Not-Present transactions are not affected by EMV but could be in the future.
EMV = EuroPay, MasterCard, VISA

They receive an EMV Micro-chipped credit card.

They will upgrade their Point of Sale (POS) Systems which is capable of accepting the EMV micro-chipped credit card.

EMV is required by credit card companies and safeguarding your business from fraud should be one of the most important items on a business owners mind. With the implementation of the EMV microchip on credit cards, it is pertinent that each business upgrade to an EMV terminal because after October businesses will be liable for any fraud that occurs. Consumers will switch their cards to EMV micro-chipped cards for more security to protect themselves from fraud. Standard mag-stripe cards will eventually be phased out all-together. Losing money and business should convince you to upgrade but if you still have questions or concerns before switching to an EMV terminal please contact us.
An EMV terminal features a slot for EMV cards as well as a slot for the classic cards.
No. NFC gives consumers the option to use different pay methods like ApplePay and Google Wallet.
All you need to do is contact us to switch to an EMV capable credit card terminal is simple. The cost can vary depending on the equipment you choose and the processor you are working with. Review a list of EMV capable credit card terminals.

You won’t be turning away customers and losing money because they ONLY carry EMV chipped credit cards. This will become standard among a high percentage of your customers.

Your business will have better safety and security. If you find your business is a victim of fraudulent activity, such as a data breach or credit card fraud, you will not be liable with EMV transactions.

Would you really want to turn away business? Is your business so secure that you would never have to worry about a breach or fraud? Highly unlikely. Why would you risk your entire business or losing loyal customers by not upgrading? Your business will be responsible for any and all fraud that occurs from using a mag-stripe credit card. If you’re still on the fence about upgrading, please contact us.

Yes, credit card terminals will still have a magnetic stripe swipe reader and you can continue to accept payment cards that are not chip-enabled. Chip cards will also have a magnetic stripe during the U.S. migration to EMV, to ensure that customers can continue to pay until all merchants have been given the time to upgrade their equipment.

Contact Us Today!

if you have additional questions by phone (855) 220-2840 or complete the contact us form.​

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