Merchant

What is a merchant? 

A merchant is an individual or business entity that sells goods or services to customers, typically in exchange for money. Merchants can operate in physical locations, such as retail stores, or online through e-commerce platforms. They play a crucial role in the supply chain by acquiring products from manufacturers or wholesalers and making them available to consumers. In the context of payment processing, a merchant is also the entity that accepts credit card payments or other forms of electronic payment from customers for the goods or services they provide.